I work with a lot of small business owners on marketing and both graphic and web design. Some are on a tight budget and want some alternatives ways to get their word out without sinking thousands into advertising each month. I customize a marketing plan based solely on their goals and their business. Most are stoked and their efforts prove to be fruitful. And then there are those who respond complaining about how much work it will be. Seriously? Effort in = effort out. If you don’t put effort in, then you need to put money in, and vice versa. (Can you tell this type of complaint is one of my pet peeves?).